![]() “It’s got to be intoxicating as a teenager to have 20,000 people look at you and the thing that you did,” Golbeck said. But the internet creates a different kind of peer pressure that doesn’t come from friends or classmates. There are a few positive examples of internet peer pressure, such as the 2014 ice bucket challenge that raised awareness about Lou Gehrig’s Disease (ALS). But this way you can become an instant celebrity by showing how stupid you are, and celebrity is a big draw.” “Look at skateboarders, look at drag racing, look at some of the other things they do. “Everybody has a mobile phone, and it’s super easy to post stuff on social media, and suddenly this stupid stuff that kids may have been doing anyway becomes more visible,” Golbeck said.įield agreed, saying the allure of social media is irresistible to most young people. But only this generation has had the opportunity to showcase its stupidity on social media. In fact, teens have always done dumb stuff. The professors each repeated a single word to describe the Tide pod challenge: stupid. The following are five key points from their conversation. The company’s swift, multipronged response offers a case study in brand crisis invited Americus Reed, Wharton marketing professor, Robert Field, professor of law and health management and policy at Drexel University, and Jen Golbeck, professor and director of the Social Intelligence Lab at the University of Maryland, to analyze P&G’s playbook. The dangerous debacle has created a different kind of challenge for Procter & Gamble, which makes Tide pods. The American Association of Poison Control Centers last year reported 220 teens were exposed to the toxic pods, and about 130 cases have been reported so far in 2018. But what was dubbed the Tide pod challenge quickly went viral, with teens posting videos of themselves spewing soap across social media channels. When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed in washing machines and dishwashers, they never expected teenagers would try to eat the products. You’ve probably heard about it – maybe even done it: the Tide pod challenge. BEPP 0001: Business Economics and Public Policy.HCMG 0001: Introduction to Health Economics.STAT 0002: Introduction to Statistics and Data Science.STAT 0001: Introduction to Statistics and Data Science.FNCE 0002: Essentials of Personal Finance. ![]() FNCE 0001: Introduction to Financial Markets and the Global Economy. ![]()
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